03/2024
SCOPE 2024
Advertising Campaign
Overview
SCOPE 2024 is an advertising campaign for the Skills Ontario Competition. It aims to solve the problem of mid-to-low attendance through inspiring action in potential candidates by portraying those in the trades as leaders, visionaries and innovators.
The brand guidelines were strict, but I managed to bend them by making each distinct poster in the set a separate color while keeping the logo and other elements white.
My Role
- Visual Identity Design
Tools Used
- Adobe Photoshop
- Adobe Illustrator